EQUIPPED FOR CONNECTION: HAMILTON CELEBRATES LAUNCH OF CALL OF DUTY UNIVERSE WITH AN EXCLUSIVE POP-UP IN NYC

Hamilton is turning up energy in Soho with a two-phase pop-up takeover at 437 Broadway with the first phase running as of November 14 until the end of the month.

An immersive Call of Duty: Black Ops gaming hub running through the end of November. Think of high-octane gameplay, interactive art installations, and space buzzing with fans ready to jump into the action.

As Hamilton continues its journey of pushing what’s possible at the intersection of watchmaking, creativity and storytelling through its collaboration with Call of Duty: Black Ops 7 marks the third major venture into the gaming universe

The second phase of the pop up will celebrate the brand’s iconic legacy, distinct rugged aesthetic and lean into the decades-long influence across cinema and culture.

Fans can experience the reimagined space as of December 1st until the first week of February.

Hamilton continues to blur the line between physical craft and digital worlds – working hand in hand with developers to infuse games with real-world detail and narrative depth. Whether on your wrist, on-screen, or supporting you on covert virtual missions, Hamilton timepiece remains a trusted companion when every second counts.

The Hamilton Pop up store is open to the public at 437 BROADWAY, New York 10013