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  • Digital Data Analyst and CRM Specialist

    THE JOB

    The Digital Marketing team is recruiting a passionate Digital Data Analyst & CRM Specialist to expand its analytics function. This person will be responsible for improving digital experience across all platforms through insight and for implementing & transforming our Salesforce CRM program. This specialist will influence the business in leveraging the rich data we hold and create a strategy to optimize our customers’ interactions and create personalized experiences. The purpose of this role is to maximize the value generated from our CRM & Digital activities, by using data to offer increasingly relevant and tailored communication.

    YOUR RESPONSIBILITIES

    • Drive the reporting and measurement roadmap and deliver reports and insights to the digital marketing team. Automatize the business process of campaign reporting (traffic, conversion, total sales) and suggest technical solutions
    • Extract & structure raw data from various sources for CRM and segmentation in order to target marketing activities
    • Collaborate with the digital marketing team to analyze digital media efficiency & provide analytics and insights to influence marketing spend. Create attribution models and feed insight to the digital marketing team
    • Understand the organization’s current state business processes as well as Marketing Automation (MA) and CRM systems and suggest a future state solution
    • Act as subject lead for marketing related aspects within CRM and own the Salesforce elements that improve marketing use efficiency (end-to-end campaigns Newsletters). Plan and deliver CRM strategies across the organization to retain existing customers, increase brand loyalty and expand the company's brand value
    • Build models to predict customer behaviors on performance forecasting, media mix budgeting and market analyzes
    • Analyze digital information received, identify trends in that data and translate those trends into business opportunities. Keep identifying growth opportunities and drive value across marketing

    YOUR SKILLS

    • Degree in Business Administration, Marketing, Digital Marketing or related field
    • Experience in a similar marketing analyst role and in an international environment
    • CRM, SQL, GA experience is essential
    • Proven experience in building statistical and data model: e.g. segmentation, Customer Lifetime Value, RFM, attribution
    • Experience delivering insightful campaign analysis (on and offline)
    • Advanced problem solver
    • Ability to communicate technical information to a variety of stakeholders
    • Team player, good communication and problem-solving skills
    • Hands-on personality with a can do attitude
    • Native German or French speaker with strong English skills
    • Proficient in Microsoft tools

    YOUR SPIRIT

    At Hamilton, we look for individuals who have set themselves apart with a commitment to excellence and a curious spirit. Successful members of our marketing team have a hands-on personality, as well as excellent communication and organization skills. They develop and implement bold initiatives that strategically balance risk and outcome expectations, and work equally as team players and independent decision makers. We bring passion and enthusiasm to every project and value people who work hard to meet their goals. With many opportunities for growth, this role will be both challenging and rewarding for the right candidate.

    WANT TO JOIN?

    We are looking forward to receiving your online application. Applications must include a motivation letter and CV, as well as letters of references and copies of relevant transcripts and/or diplomas. Please note that incomplete applications will not be considered.

    CONTACT

    Joëlle Martin

    Human Resources

     

    Domain: Marketing
    Position: Non Management
    Contract: Permanent contract
    Working time: Full Time
    Location: 2504 Biel/Bienne, Switzerland

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