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 1. Privacy Policy 

The Swatch Group (Hong Kong) Limited (“HAMILTON”, "We", “Us”, “Our”) takes the security and privacy of your personal information very seriously. This policy together with our Terms of Use and, if you buy from this website, the Conditions of Sale (and any other documents referred to in them) set out the basis on which we will process any personal data obtained as a result of your use of this website (including the personal data obtained through use of App on smart phones or any other electronic means) and explains what cookies we use. All processing of your personal data will be in accordance with the applicable data protection legislation for the purposes for which the information was submitted. Please read the following carefully to understand our views and practices regarding your personal data, how we will treat it and how we use cookies.  By providing your personal information to us, you agree to the terms of this policy and the collection, storage, uses, transfer, disclosure, access and processing of your personal information as described in this policy.


2. Information we may collect from you

2.1 We may collect and process the following data about you:

2.1.1 Information that you provide by filling in forms on this website, information that you provide via other means through this website (including information obtained through use of App on smart phones or any other means). This includes information provided at the time of registering to use this website or registering as a member of our special program (e.g. HAMILTON), placing orders for products through this website, subscribing to our service, posting material or requesting further services. We may also ask you for information when you enter a competition or promotion sponsored by us, and when you report a problem with this website.  The information that we may request you to provide includes, but is not limited to name, gender, email address, date of birth, correspondence address, telephone number, identification document number, credit/debit card number, location etc.

2.1.2 If you contact us, we may keep a record of that correspondence.

2.1.3 We may also ask you to complete surveys and/or questionnaires that we use for research purposes, although you do not have to respond to them.

2.1.4 Details of transactions you carry out through this website and of the fulfilment of your orders.

2.1.5 Details of your visits to this website including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own purposes or otherwise and the resources that you access. Please see the section below regarding cookies for more information about our use of cookies.

2.2 If you choose not to provide any personal information, we may not be able to complete your order, deliver the products or provide you the relevant services.

2.3 Whenever we collect your personal information, the purpose of such collection would be stated, and such information would only be used for the stated purpose.  If you are under the age of 18, you must obtain the consent of your parents or guardians before providing us your personal information.


3. Where we store your personal data

3.1 The data that we collect from you may be transferred to, and stored at, a location in Switzerland (server location) or another location outside Hong Kong SAR.  Such data may also be handled by our staff, our suppliers, or our suppliers’ staff who are located outside Hong Kong SAR.

3.2 All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of this website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

3.3 Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to this website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


4. Purpose of collecting information from you:

4.1 We collect information from you for the following purposes:

4.1.1  To ensure that content from this website is presented in the most effective manner for you and for your computer.

4.1.2 To provide you with information, products or services that you request from us.

4.1.3 To carry out our obligations arising from any contracts entered into between you and us.

4.1.4 To allow you to participate in interactive features of our service, when you choose to do so.

4.1.5 To notify you about changes to our service.

4.1.6 To create and manage your personal account at HAMILTON.

4.1.7 To allow you to participate in competition or promotions sponsored by us.

4.1.8 To conduct and analyse market survey.

4.1.9 For marketing, promotional purposes, such as sending you information about our goods and services and latest offers and promotion in connection with our goods and services (please see the section on “Direct Marketing” below).


5. Uses made of the information

5.1 We use information held about you in the following ways:

We may share non-personal, non-individual statistics or demographic information in aggregate form with our marketing partners, advertisers or other third-parties for research purposes. For example, we will not disclose to our marketing partners that you have purchased a specific product or that you are member of HAMILTON. However, we may disclose to them how many customers have purchased a product or how many people are members of HAMILTON.

5.2 Through your use of this website, we may also gather certain information about your use of the website that does not identify you individually. Generally, this information is collected through "traffic data". We may collect and store such information automatically whenever you interact with this website. For example, we may collect your IP address, the hostname of your computer, browser information and reference site domain name every time you visit this website. We may also collect information regarding customer traffic patterns and site usage. This information does not, however, contain anything that can personally identify you; it is used to analyze and improve this website and to provide our customers with a fulfilling Internet experience. Please see the section below regarding cookies for more information about our use of cookies and when we will ask for your consent.

5.3 With your consent, we may also use your data, and/or provide your data to third parties selected by us and permit such third parties to use your data, to provide you with information about goods and services which may be of interest to you and, we or they may contact you about these by post, telephone, email, or other electronic means.

5.4 If you are an existing customer, we will only contact you by post, telephone or electronic means (e.g. e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale to you.

5.5 If you are a new customer, and where we provide your data to selected third parties and permit such third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this (please see section on “Direct Marketing” below).


6. Direct Marketing

6.1 Like most business, marketing is important to our business’ success.  We may therefore, from time to time, send marketing materials to you or provide your personal information to third parties for direct marketing purpose.  We will usually inform you (before collecting your data) if we intend to use your personal information for such purposes or if we intend to provide your personal information to any third party for such purposes.  Unless we obtain your consent, we will not use your personal information in direct marketing or provide your personal information to a third party for use in direct marketing.  You may indicate your consent by ticking the relevant boxes on our website or on the form on which we collect your personal information.

6.2 You also have the right to opt-out from receiving marketing communication any time by following the opt-out instruction in such marketing communications, by contacting us at The Swatch Group (Hong Kong) Limited – HAMILTON Division, 9/F., Kerry Centre, 683 King’s Road, Quarry, Hong Kong or by using the unsubscribe facilities in the marketing communication.


7.  Disclosure of your information

7.1  We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in relevant Hong Kong SAR legislation and who may be within or outside of the Hong Kong SAR.

7.2  We may disclose your personal information to third parties:

7.2.1 Who help us to administer this website (such as our internet service providers) or to provide the services you are requesting. These third parties must at all times provide the same levels of security for your personal information as HAMILTON.

7.2.2 For direct marketing purposes (subject to your consent, please see section on “Direct Marketing” above)

7.2.3 Who perform functions on our behalf, such as fulfilling orders, delivery packages, analysing data, processing payment.

7.2.4 As it is necessary for us to undertake credit card validation checks and obtain payment authorization.

7.2.5 In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.

7.2.6 If The Swatch Group (Hong Kong) Limited or substantially all of its assets or any member of our group are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.

7.2.7 If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms of Use or Conditions of Sale and other agreements; or to protect the rights, property, or safety of The Swatch Group (Hong Kong) Limited or any member of our group, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.


8. Your rights

8.1 You have the right to ask us not to process your personal information or withdraw your previous consent to our use of your personal information for marketing purposes.  Please see the section above on “Direct Marketing” for more information on this.  You can exercise your right at any time by checking the relevant box on the form we use to collect your information or by contacting us at The Swatch Group (Hong Kong) Limited – HAMILTON Division, 9/F., Kerry Centre, 683 King’s Road, Quarry Bay, Hong Kong.

8.2 You have the right not to consent to our use of certain cookies. Please see the section below on cookies for more information on this.

8.3 This website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.


9. Access to information

Hong Kong SAR data protection legislation gives you the right to access and correct personal information held about you.   A request for access or correction of your personal information held by us must be in writing and sent to us at The Swatch (Hong Kong) Limited – HAMILTON Division, 9/F., Kerry Centre, 683 King’s Road, Quarry Bay, Hong Kong.  


10. Access to information

10.1 Use of Cookies and Spyware

10.1.1 We never use or install spyware on your computer (including your smart phones or other electronic devices), nor do we use spyware to retrieve information from your computer (including your smart phones or other electronic devices).

10.1.2 Like many websites, we use "cookies", which are files stored on your computer's (including your smart phones or other electronic devices) hard drive by your browser. Cookies help us to identify account holders and to optimize their site experience. 

10.1.3 Most browsers accept cookies automatically but allow you to disable them. The help menu on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies all together. You can also disable or delete cookies you have previously accepted if you wish to. 

10.1.4 We recommend that you leave cookies "turned on" so that we can offer you a better experience on this website. If you use your browser settings to block all cookies (including strictly necessary cookies) you may not be able to access parts of our site.

10.1.5 We have set certain cookies on your device and recommend that you agree to their use. If you do not, you may still use our website, but certain parts of it may not work or may not work as well.

10.2  We use the following cookies: 

10.2.1 Strictly necessary cookies. These are cookies that are required for the operation of our website and for you to be able to complete services you ask for, such as online purchases. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services. 

10.2.2 Functional cookies. These cookies record information about choices you make on the Website, such as your user name, language or the region you are in. In this way, we are able to personalize your visit to the Website.

10.2.3 Performance cookies. These “analytical” cookies allow us to collect information about how visitors use our website, for example to count visitors and to see how visitors move around our website. They record your visit to our website, the pages you have visited and the links you have followed. These cookies do not collect information that identifies you. All information is anonymous. This helps us to improve the way our website works. Some of these cookies are provided by third parties such as Google Analytics and AddThis.

10.2.3 (i) We rely on Google Analytics, a service provided by Google, Inc. (“Google”), to analyze your use of the Website. The information generated by Google Analytics is subject to Google’s privacy policy and will be transferred to and stored by Google on servers in the USA. Prior to the transfer, it will be anonymized by removing the last octet of your IP address. Google will then process it on our behalf in order to evaluate your use of the Website, to compile reports on Website activity and to provide other services related to Internet usage. Google will not link your IP address with any other data held by Google. You may refuse the use of cookies for the aforesaid purposes by setting your browser accordingly; however, in that case, you may not be able to use the full functionality of the Website. You may further opt-out of the collection of your usage data (including your IP address) and its processing by downloading and installing the add-on for your current web browser at For more information about the use of your data by Google, please see


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