That Elvis and Ventura’s paths to fame seemed inextricably linked is perhaps a coincidence, but the properties that made them both a firm favorite with the public and a symbol of the times are indisputably shared. Bringing something completely new and different to a public that craved the future in the present was the key to their success.
The Ventura originally stayed in production for seven years before it was retired, but demand remained strong and it quickly became a collectors’ item. As an icon, Ventura was always bound to make its comeback and Hamilton brought back this beacon of Mid-Century Modern design to its collection in 1988. It has remained in production ever since. The Ventura’s link to the King of Rock and Roll also remains strong: 2015 saw the launch of a new collection of the Ventura to coincide with what would have been Elvis Presley’s 80th birthday.
The launch of new editions in 2017 marked 60 years since Richard Arbib first sat down with a blank sheet of paper and no restrictions. The rest is history.
Elvis™ and Elvis Presley™ © 2019 ABG EPE IP LLC