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The World’s First Electric Watch Makes a Vibrant Return with New Fiery Look

- OCTOBER 5, 2022 -

The New Striking Model Showcases a Pulse Line That Lights Up In Bold Red

The original Hamilton Ventura released in 1957 was a truly innovative wrist-piece sensation, boasting an electric circuit, making it the very first electrical watch, and a bold and distinctive case shape, inspired by pioneering designer Richard Arbib. To continue its futuristic legacy, we’ve introduced an eye catching new aesthetic that now reveals an oversized version and a dial that illuminates red.

Half a century ago, the Ventura astonished the watch-making and design worlds with its electric powered movement and elaborate geometric shape, and still pushes boundaries in horology and design to this day. Having being worn by the King of Rock n Roll Elvis Presley himself in 1961 film “Blue Hawaii”, it also became an iconic piece of Hollywood history that only contributed to its unwavering success.

To honour this signature watch icon, we are welcoming a new striking iteration, the Ventura XXL Bright. The new model, boasting a 47.6mm stainless steel case, is covered in slick, black PVD coating, and offers a remarkable quartz movement that illuminates the dial in red with a push of the 9 o’clock button.

Black hour and minute hands coated with Super-LumiNova® combine with an electric pulse pattern and matching indices to make this outstanding upgrade a truly fearless take on the 1950’s original.

At Hamilton, we aim to continually push boundaries by creating cutting-edge creations that exceed expectations of what’s imaginable in the watch industry and beyond. Reflecting excitement through keynotes of neon, this courageous design is set to take the modern world by storm (or should we say lightening).

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Will you ignite your pulse with the new Ventura XXL Bright?

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