The Movie Brand
For over six decades Hamilton’s distinctive watches have appeared in more than 450 Hollywood blockbusters. Their eye-catching shapes, materials and unique designs earn them roles in the most diverse movie genres, ranging from action pictures such as Die Hard, Ocean’s Eleven and Jack Ryan: Shadow Recruit to science fiction movies like Interstellar, The Martian, Men In Black, Independence Day, 2001: A Space Odyssey and Spider-Man 2, and from comedy classics like You’ve Got Mail, Hairspray, Legally Blonde, Nutty Professor II: The Klumps and Blue Hawaii to dramas such as A Beautiful Mind and The Good German.
A perfect fit for actors and script
The brand is constantly working closely with the world’s leading directors, costume designers, prop masters and screenwriters to find watches that have their own plot. This “auditioning” process is about finding or creating the perfect timepiece to enrich and shape the character wearing it, supporting his or her role and individual identity. Striking shapes, sophisticated materials and edgy designs bring high impact, as well as the versatility to feature in diverse genres, from action pictures to comedy classics. Moviemaking is similar to watchmaking: In order to inspire the audience, a meticulous attention to technical and styling detail is crucial.
A star is born
Hamilton began its relationship with Hollywood back in 1951 – underwater. Actors playing naval diving heroes wore Hamilton watches in the Oscar-nominated movie The Frogmen. Following the Hamilton Hollywood tradition, Elvis Presley personally selected a Hamilton Ventura in 1961 to costar with him in the feel-good movie Blue Hawaii. This world’s first electric battery-powered watch with its iconic shield shape appears in many scenes, including the opening one when Elvis returns to Hawaii from military service. Later, Hamilton also completed the iconic uniform of the MIB agents for the sci-fi trilogy Men in Black with a Ventura.
The saga continues
Hamilton started integrating signature styles with the 1968 futuristic movie, 2001: A Space Odyssey, creating a special wristwatch and desk clock on the request of Stanley Kubrick. In 2014 Hamilton continued its story by taking it to a whole new level. In the new Christopher Nolan movie, Interstellar, Cooper (played by Matthew McConaughey) is wearing a Hamilton Khaki Pilot Day Date, while his daughter Murph (played by Jessica Chastain) has a customized piece, created by Hamilton just for the movie. The Hamilton designers worked hand in hand with Christopher Nolan’s production team to develop a new watch mixing existing designs and shapes into a unique piece that would perfectly fit her character and the story. For the promotion of this movie Hamilton launched an online game, where the unique Hamilton watch could be won.
As the movie brand, Hamilton has extended its cinematographic career from major American productions to roles in European, Russian and Chinese films. Credits include the French movies Zulu, Hello Goodbye and MR73 and Les Herbes Folles, presented in Cannes. The distinctive Hamilton models also featured in the Chinese version of What Women Want, the Russian film Patient Love and the Swiss movie Der Koch. The tradition is set to continue with many new appearances currently in production.