Aviation Heritage

The aviation heritage of the brand dates back to 1918, when the pilots of the first US airmail service between Washington and New York wore Hamilton watches. By the 1930s Hamilton was the official timekeeper of choice for commercial airlines in the USA.

Today the aeronautical spirit lives on. Hamilton is the official timekeeper of the Red Bull Air Race world championship, the new dimension of motorsports. Cooperating closely with leading air squadrons, the world famous French aerobatic pilot Nicolas Ivanoff and Air Zermatt, the prestigious transport and rescue helicopter company from Switzerland, Hamilton is taking aviation watches to new heights.

Ambassador Nicolas Ivanoff

Since 2005 Hamilton has joined leading French aerobatic pilot, Nicolas Ivanoff, in the cockpit – at least in a partnership sense. As official Hamilton ambassador, Nicolas Ivanoff is taking to the skies in a Hamilton-branded Edge 540 V2. Hamilton and Nicolas Ivanoff share a deep-rooted passion for flying. With Hamilton as his official team sponsor, Nicolas Ivanoff is ready to achieve excellent results as an official pilot of the Red Bull Air Race World Championship. A keen interest in motor racing and great instinct on the track help Ivanoff to be the one to keep an eye on at every race. He takes an artistic approach to flying, comparing it to “painting in the sky”. It goes without saying that his flying style is a delight to watch.

Air Zermatt

Air Zermatt is a pioneer of modern helicopter rescue and transportation, successfully executing a wide variety of passenger and sightseeing flights, as well as life-saving missions, each and every day. The company’s speed and reliability extend well beyond the borders of Switzerland. One of the pilots and a mountain rescuer of the company received the Heroism Award for their daring rescue of three alpinists in the high peaks of Nepal in 2010. It was the highest rescue mission ever performed with a helicopter. This was the third time that a rescue team of Air Zermatt has earned this prestigious award from officials in Washington, D.C.


Cooperation with various squadrons in Canada, Spain, Netherlands and in Korea contribute to securing Hamilton’s status as the favorite watch of pilots.


SnowBirds - Canada
123 Squadron - Korea
Patrulla Aspa – Spain
Apache Team – Netherlands
F16 Team - Netherlands

Red Bull Air Race

Starting in 2017 Hamilton is the official timekeeper of the Red Bull Air Race World Championship, the new dimension of motorsport. Featuring 14 of the best race pilots, the competition combines speed, precision and skill. Using the fastest, most agile and lightweight racing planes, pilots navigate a low-level aerial track made up of air-filled 25 meters high pylons.