60th anniversary of the iconic Ventura

09/04/2017

Hamilton celebrates the 60th anniversary of its iconic Ventura, the world's first electric watch, introduced in 1957. A revolutionary movement in a revolutionary design, the Ventura was unique in many ways and attracted some famous watch fans such as Elvis Presley himself who wore it in Blue Hawaii in 1961.

The first celebration model is the Ventura Classic with yellow gold PVD stainless steel case. In an additional flash of acknowledgement to Ventura’s illustrious past, a brown lizard-patterned leather strap, white dial with golden hour markers and hands and flash of red at the tip of the second hand provide an unmistakable touch of vintage elegance.

The best way to reinterpret a timeless piece to make it relevant in the 21st century is to use timeless materials. And what else could be more timeless than Denim, a popular fabric in the 50s during Ventura’s birth? For Ventura, it has been adapted onto the strap, while the polished stainless steel case frames a jeans-pattern 3D-printed dial for an additional touch of modernity.

 

 

Find out more about this collection: http://www.hamiltonwatch.com/collection/american-classic/ventura