Hamilton Chengdu Hengdeli Chunxi & Kaidan Grand Opening
Hamilton celebrated the grand opening of Hengdeli Chunxi & Kaidan in Chengdu. The famous artist Wallace Chung and the Brand Manager of China, Helen Song opened the ceremony together.
Inviting their guests to see the world through an Orange Square, the Hamilton team introduced their new campaign “Into the Dream”. During the event the hostesses were wearing watches of the two key product lines: American Classic (Jazzmaster, Ventura, Timeless Classic) and Khaki (Navy, Field & Aviation).
According to Helen Song, the tagline “American Spirit, Swiss Precision” perfectly represents the DNA of Hamilton brand. It stands for the pioneer spirit, creativity and tradition, just like Chengdu, the city that always brings a fresh breeze to the people.
Mr. Wallace Chung,a big fan of the brand, was wearing his new “Spirit of Liberty”, which in his eyes perfectly couples the passion and the authentic approach of Hamilton.