Hamilton launched a 3D movie in its flagship store in Interlaken. It features three Hamilton pilots, including Nicolas Ivanoff, Hamiltons brand ambassador. Regardless of the weather conditions in real life, the spectator dives into the experience of sitting in an aerobatic cockpit and discovers the mountain region of the Jungfraujoch from a breathtaking view. Starting from Raron, the second base of Air Zermatt, the pilots cross the Aletsch-Glacier, pass the famous Sphinx building and finish with a view on the beautiful lake of Thun, before landing in Interlaken.